Transforming a single policy data heavy platform into a multi-product platform with a single customer view. This included creating a project plan and leading large presentations of the TAC product design and direction to Board level executives and the wider company.
Project objectives:
Design the experience around a multi-product platform for insurance advisers – enabling advisers
to reduce the
cost to server their clients.
Research lead design principles:
Enable advisers to complete complex multi-product insurance coverage based on their clients’
needs.
Customer first not policy first – the creation of a single client view allowing advisers to
see all insurance
policies and applications.
Complete transparency – empowering advisers to understand exactly at what stage of the
process their
customer’s application or policy has reached.
Presentation friendly – the ability for advisers to delve into insurance options and reports
to make confident
choices for their client’s presentations.
Saving advisers time – minimizing data re-entry and reducing the cost to serve for the
adviser’s clients.
Integrated across the adviser’s business – ability for non-advisers and advisers to access,
purchase and
update their client’s insurance.
Validation - built into every step to keep advisers processing towards putting their
client’s policy in
force.