PROFILE

Experience design leader, product design specialist & product owner with a proven ability to present clear strategic direction, combining the needs and requirements of both internal and external customers, as well as the hands-on experience to execute large scale projects. I have experience in financial services, FMCG both internationally and within Australia.

I have a passion for creating and delivering digital solutions within highly complex and regulated industries. I have delivered the results of my customer research and design to all levels of management, including CEO and board-level members.

TECHNICAL PROFICIENCIES

• Expert in modern forms of design thinking, including lean UX and agile methodologies.
• In-depth knowledge and experience with the interrelated fields of service design (UX, CX, digital transformation, ethnography etc.).
• Strong knowledge of site design; mastery in principles of Web and application design (HTML, XHTML, CSS, JS, VUE, NODE)
• Extensive experience with prototyping as a means to explore and convey design solutions.
• Ability to infuse empathy with creativity to innovate across a wide variety of touchpoints.
• Expertise in the field of human-centred design, across relevant domains of research, strategy and execution.
• An evidence-based approach to problem-solving with the ability to be both rigorously analytical as well as intuitive.
• Proficient in design software Sketch, Figma, invasion, Axure, Adobe Creative Cloud.

AWARDS, JUDGING PANELS AND PUBLICATIONS

• Adobe RMIT UX design awards judging panel
• Asia Insurance Innovation Award winner
• SMA Innovation in Action Award (USA)
• One Show Interactive, London International Awards, D&AD, Eurobest, AWARD, IAB Creative showcase, Campaign Digital Award, MADC
• Asia Pacific Interactive Awards
• Publication – Glitch: Designing imperfections